PPF Europe approached Kaméleon Advertising to create their new Central European website for their new product line, Polaris Pet Food. I worked with them on coming up with the concept and developing the brand and the website.
It was important that the layout both feature cats and dogs for the two product lines and to build the brand by featuring the visual style of the logo, featuring constellations.
My tasks were wireframing, UI/UX design and developing the website on a custom developed WordPress theme, featuring 6 different languages.
The website featured product finders, store locators, an interactive product benefit block, all to showcase the benefits of the products.
The product pages were designed to showcase everything about the product in a well structured and easy-to-understand format, featuring custom designed pictograms
